Article

Bulandra Theater

Task received by the agency: to create a high-impact poster for Bulandra Theater. 

Starting from an old version of the poster and using neuroATTENTION, neuroACTIVATION and neuroIMPACT tools, we managed to change the level of impact on the target audience.

- How do we make decisions as consumers?

- What exactly are we turning our attention to?

- How can our initial answers predict our final choices?

- To what extent are these processes unconscious and unable to emerge from the reports of classical studies?

You can download for free a study about consumer neuroscience.